Insights

We are your marketing amplification partner. We have the data, media, technology and people to deliver a return on intelligence and take your team and your marketing to new heights.
4 Hacks to Win Deposits
Four Growth Hacks for Increasing Household and Deposit Acquisition

Attracting, retaining and growing core deposits is more important than ever — and that importance isn’t going to change any time soon.

Vericast-Insights-Featured-Image-CS1099-2022-1121
The Cloud for Instant Issuance Is Affordable and Secure
Ten Reasons You Should Use SaaS for Instant Issuance Instant issuance is an affordable SaaS solution for in-branch personalization and…
Episode 3: How Data Can Create a Better Customer Experience

The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer.

cu-dgital-banking-conversion-900x300-1-2
Credit Union Achieves Record-High Net Promoter Score During Digital Banking Conversion
With the help of Vericast’s digital conversion specialists, San Mateo Credit Union converted 65 percent of online banking users to…
Planning Your 2023 Marketing Strategy

Financial institutions must now be more resourceful and strategic than ever to achieve marketing success in a challenging economy. Vericast’s Vice President of Strategy for Financial Services Lisa Nicholas, covers the last 12 months of industry activity in this CUES video.

How to have a successful start to the new year
5 Marketing Strategies to Put On Your Radar for Next Year

Q4 is when marketing budgets and strategies are evaluated and fine-tuned for the next year. Before you begin, read this article by Vericast Vice President of Strategy for Financial Services, Lisa Nicolas, detailing five key strategies to consider when planning next year’s budget.

How to Deepen Indirect Relationships Through Effective Financial Services Marketing

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.

Four-Payments-Pivots-Blog-Post-Featured-Image
The Four Payment Pivots Financial Institutions Need to Know

Cash is no longer king. It has declined in consumers’ payment preference. What’s on top? Credit cards. Sixty-one percent of American adults rank them their top payment choice. However, credit card popularity declines as younger generations move toward alternative payment methods.

Best Practices for Leveraging the Power and Reach of TikTok for Business

Making your business popular on social media is a fast, inexpensive way to grow your brand by reaching a very large audience with your message. Here are six easy-to-implement best practices for boosting TikTok video ad engagement.