Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
BAI Fireside Chat
Video Financial
What Bank Marketers Need to Know For Next Year’s Budget

As financial institutions approach their upcoming budgeting cycles, there is a lot to consider and a lot at stake. In today’s competitive financial services market, every dollar counts in the fight for consumers’ attention.
5 Key Budget Trends
Infographic Financial
What Marketers Are Saying About Their Budgets, CFOs and More

What Marketers Are Saying About Their Budgets, CFOs and More
Keeping checks secured
Blog Financial
10 Tips For Protecting Your Institution and Customers From Check Fraud

Check fraud is top of mind for banks and their customers. Vericast employs a variety of security measures and advanced systems to combat check fraud.
BAI BBO Webinar
Video Financial
Customer Acquisition: Leveraging Data To Attract and Retain Customers

Watch our webinar on demand, where we uncover the latest insights on customer acquisition trends for 2024. Learn how to navigate the rapidly changing financial landscape and stay ahead of the competition.
Deposit Acquisition
Report Financial
Mastering Market Moves: A Buyer’s Blueprint For Breakthrough Deposit Acquisition

Master deposit acquisition in today’s competitive banking landscape with our comprehensive guide containing key insights, like:
Great Checking Migration
Report Financial
The Great Checking Account Migration: How Marketers Can Grab Growth

The checking account saturation picture may appear bleak. But does that mean new account growth
will be inordinately difficult this year? It’s just the opposite…
Financial Institution Social Media Engagement
Blog Financial
How Financial Institutions Can Craft Compelling Content on Social Media

In this article, we’ll examine strategies for demystifying digital content creation, and offer actionable insights to help financial institutions navigate the complexities of social media.
Vericast-2024BankingTrends
Report Financial
Presentation Builder: Evolution to Banking Loyalty

Explore the core insights and trends from Vericast’s 2024 Financial TrendWatch report in presentation format. This visual summary provides a condensed overview of our extensive research and analysis, designed to give banking marketers a clear snapshot of the current financial landscape.
Financial Brand Webinar
Video Financial
DATA-DRIVEN GROWTH: Unveiling the Secrets of Successful Banking Acquisition

This webinar on demand focuses on the dynamics of the deposit-driven market, strategies for enhancing consumer loyalty, the role of data and marketing intelligence, navigating compliance regulations, and effectively optimizing media mix to attract new deposits and households.