Insights

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.

In this article, we’ll examine strategies for demystifying digital content creation, and offer actionable insights to help financial institutions navigate the complexities of social media.

Explore the core insights and trends from Vericast’s 2024 Financial TrendWatch report in presentation format. This visual summary provides a condensed overview of our extensive research and analysis, designed to give banking marketers a clear snapshot of the current financial landscape.

This webinar on demand focuses on the dynamics of the deposit-driven market, strategies for enhancing consumer loyalty, the role of data and marketing intelligence, navigating compliance regulations, and effectively optimizing media mix to attract new deposits and households.

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

The challenge of securing deposits while grappling with shrinking marketing budgets is omnipresent. Financial institutions are on a continuous quest for smarter approaches to household acquisition. Learn more.

Highly anticipated financial services industry trends have arrived — crucial, concise, and ready to explore. Vericast’s 2024 Financial TrendWatch report draws on comprehensive data to provide banking marketers with a complete view of the current landscape.

In this roundtable, Vericast teammates discuss how to navigate upcoming challenges and what your organization (and marketing team) can do to come out on top.

Don’t plan your next deposit and acquisition campaign without considering this important insight.