Insights

Listen as Leigh Anne Bentley, CMO of Leaders Credit Union, talks about solving “the data problem” at a financial institution.

If financial institutions want to build loyal customers, they’ll have to embrace personalization. They must understand how different generations and segments approach banking. Read on to leanr more.

Listen as Neil Patel talks about what the future of marketing will look like for marketers and consumers.

The best marketers have a deep understanding of their customers, learn from them about their needs, and become their voice.

Providing value and understanding your customers are the main objectives of any organization in the grocery store industry. But how can grocers continue to do this while facing inflation and customer loyalty challenges?

Many banks and credit unions have had to shift their marketing strategies do accomodate changes in the economy, To do so, they needed to rely on the power of data.

Listen to how marketers can use data, tools and empathy to be the voice of the customer.

Successful brand building and brand development are the primary fuel for powering the overall growth of an organization. But how do you build a brand while still increasing your customer base?

Here are a few examples how FIs can help people make better financial decisions this tax refund season.