Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Episode 25: Mastering First-Party Data for Marketing Success

If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley and expert guests discuss ways to use 1st party data to enhance and advance a marketing strategy.

Episode 24: Unlocking First-Party Data Challenges

Phil Rist, EVP of Strategy at Prosper, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics.

Brand Building: Seamless Digital and Physical Marketing

Regardless of industry, an organization needs a strong North Star to orient its teams behind. Without a well-defined — and socially sound — why powering the actions of your team, your business is destined to falter, especially in trying times.

Episode 21: What’s working for consumers right now?

Business to Human host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers.

Episode 20: Brand Building: Seamless Digital and Physical Marketing

Alyssa Armor, Director of Digital Marketing at United Community Bank, discusses ensuring the digital experience matches the in-branch experience — a key for the modern market.

59% of consumers switch banks
Unleashing the Power of Brand Marketing in Consumer Banking

The pressure to deliver immediate results has led many marketers to focus on short-term activation strategies and less on brand building. Balancing short-term activation with long-term brand investment is crucial for lasting success.

TrendWatch Series CPG and Grocery TrendWatch cover image
The Tangible Touch of Savings: The Continued Power of Print and Digital Coupons

Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.

Jesse Redniss and Hans Fischmann headshots
Navigating First-Party Data, Privacy, and Consumer Trust

In today’s ever-evolving marketing landscape, many professionals grapple with identity interoperability and the ethical gathering of personally identifiable information (PII). In this enlightening Business to Human podcast, we delve into the critical role of trust in data sharing.

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Empowering Marketing With First-Party Data

Marc Mathies, Senior Vice President of Platform Evolution at Vericast, delves into the crucial role of first-party data, the ripple effects of consumer privacy movements, and introduced us to Vericast’s new platform, designed to assist clients in managing their data more efficiently.