In today’s ever-evolving marketing landscape, many professionals grapple with identity interoperability and the ethical gathering of personally identifiable information (PII). In this enlightening Business to Human podcast, we delve into the critical role of trust in data sharing.
Marc Mathies, Senior Vice President of Platform Evolution at Vericast, delves into the crucial role of first-party data, the ripple effects of consumer privacy movements, and introduced us to Vericast’s new platform, designed to assist clients in managing their data more efficiently.
Navigating the complex world of Customer Data Platforms (CDPs) is alot. The evolving landscape, brimming with acronyms can easily leave you confused, especially as you engage with potential providers. Master these terms and get the knowledge.
CDPs reveal important things about a company’s customers to build better and deeper relationships. But what has been missing is the customer activation layer. The customer data marketing platform (CDMP) represents the evolution of platforms.
From the allure of personalized offers and the resurgence of coupon-driven purchases to a notable uptick in festive dining out, discover the key insights driving the 2023 holiday retail season.