Consumer attention


In this article, Dave Cesaro, executive director of client strategy for retail at Valassis shares valuable insights and expectations concerning this year’s retail landscape. 

Heading into 2021, retailers will continue to face dynamic change in consumer behaviors and the evolving retail landscape. They must act quickly to cater to these changes that defined 2020, driven by the logistics of safely serving shoppers during the pandemic, alongside the volatile economy.

To meet consumer demands for convenience, value and meaningful connections in the year ahead, here are some considerations to drive strategy and inspire engagement.

For the insights in detail, please read the article in Chain Store Age.