The holiday season is always a crucial time for retailers. This year it is even more critical, as leading up to what is typically the busiest time of year, businesses of all sizes across industries were impacted by COVID-19.

In 2020, the holidays effectively start in October. Back to school and Halloween aren’t what they once were, but holiday is a time for consumers to reconnect with loved ones – even from a distance. While Black Friday will be largely different, the season starts now.

Returning to business involves much more than opening the doors; it also means delivering a message that will inspire purchase behavior in an incredibly competitive marketplace. To do so, marketing must be sensitive to a number of factors, including:

  • Timing: When is each location open, based on state-mandated restrictions?
  • Messaging: What is the right tone to be appropriately aware and cautious?
  • Focus: To what end and through which channels should a message be sent?

Read the full article on ClickZ for three marketing strategies that will inspire consumer engagement.