The second of a two-part series featuring insight from Peter Boivin, Vericast’s VP, Head of Industry, explains the strategies behind encouraging guests to visit a restaurant more often and acquire new customers, respectively.

“Brands often forget how they actually started, which was acquiring guests from other brands. Third-party lists, billboards, print, television, radio, direct mail, programmatic digital, and other traditional forms of advertising — those are the acquisition vehicles that drive non-customers and less-loyal customers into your restaurant.”

Peter Boivin, VP, Head of Industry, Vericast

In today’s economy, it’s important for restaurants to find a balance between pricing and driving traffic through acquiring new guests.

Read part two of the two-part series at FSR.