In an already challenging and fragmented TV environment where viewership is declining and cord-cutting is accelerating, 2020 will bring its own distinctive challenges.
With the 2020 presidential election just around the corner, advertisers who rely heavily on TV for brand awareness should consider an alternative media approach due to the risk of limited inventory and increased ad bumping. An estimated 30-40% of ads are bumped in favor of political advertisers, according to a report by Kantar. This leaves brands vulnerable to losing TV impressions and share of voice, especially in the 16 weeks leading up to the November election.
Read more in Adweek.