In the post-COVID-19 era, brands will need to activate campaigns against a more holistic view of the consumer — identifying where they’ve been, where they are, and where they plan to go. By applying multiple marketing tactics such as digital media, direct mail, inserts, and (eventually) in-person displays, brands can drive awareness across different touchpoints.
A brand’s current and potential group of consumers will include varying responses to different marketing approaches. Omnichannel programs give marketers the flexibility to reach and resonate with each target audience member in way that’s timely and relevant for them, and ultimately convert that interested audience.
Learn more from this interview with Michelle Engle, Chief Product Officer for Vericast (Valassis is a Vericast business) by reading the full article at MarTech Series.