To compete in today’s economy, financial institutions must deliver better engagement by meeting customers wherever they are with the right offer at the right time.

Omnichannel marketing — a data-driven approach to consumer engagement that includes email, digital, mobile, direct mail and connected TV — is a proven method for improving engagement, attracting new customers, driving business growth and increasing customer loyalty.

This article shares survey insight from 108 leaders at banks and credit unions — from managers to C-Suite — on how financial institutions perceive the opportunities omnichannel marketing offers.