71% of leaders surveyed cite omnichannel marketing strategies as a critical or high priority for their business

To compete in today’s economy, financial institutions must deliver better engagement by meeting customers wherever they are with the right offer at the right time.

Omnichannel marketing — a data-driven approach to consumer engagement that includes email, digital, mobile, direct mail and connected TV — is a proven method for improving engagement, attracting new customers, driving business growth and increasing customer loyalty.

This article shares survey insight from 108 leaders at banks and credit unions — from managers to C-Suite — on how financial institutions perceive the opportunities omnichannel marketing offers.