Children in costumes grabbing candy from bowl woman is holding


Are coupons included in your marketing strategy to boost Halloween candy sales? According to the NRF, Americans are planning to spend over $10 billion on Halloween. That means getting deals and using coupons is as important for trick-or-treating as for the rest of the year.

Examining Candy Shopping Trends in the U.S.

Insight from Vericast’s NCH/Redemption Solutions sheds light on just how important. For example, did you know that trick-or-treaters in the northeast (plus Wisconsin, Utah and Louisiana) are purchasing more candy during Halloween than anyone else in the U.S.? And that West Virginia and Rhode Island really, really like their seasonal Easter candy?

And do you know what kinds of candy are most popular among shoppers? According to our data, one candy is a clear winner, dominating 75% of the market share.

Everyone Wants the Best Deal

As our 2021 Deals & Coupons Report recently showed, more than ever, people are searching out deals before making their purchases.

While the pandemic has exacerbated financial concerns in many households, couponing isn’t really about budgeting for most shoppers. Even the wealthiest people will stop and search for the best deal possible.

What Sweet-Toothed Consumers Want

So, when are people purchasing candy — and when do they need a coupon? A new infographic from Vericast provides a window into when Americans save on their sugary sweets.

Check out the “Curious Facts About the Use of Candy Coupons” infographic to learn the sweet tooth savings trends for yourself.

Matthew Tilley is senior director of content marketing for Vericast and leads content marketing for the company. He has more than 20 years of experience in digital advertising and consumer promotions to develop, communicate, and distribute ideas to make modern marketers more effective.