Seeking to rebound from a disastrously unprofitable household acquisition campaign, a Southeast financial institution experienced a complete reversal of fortune using highly targeted, personalized direct mail at saturation pricing that produced total balances of $54.6 million and 2,728% ROMI.

Learn how Vericast’s Deposit & Household Acquisition solution used consumer profile data from institution’s failed campaign to identify top prospects most likely and willing to respond.