A leading CPG personal care brand partnered with Valassis to correct soft sales trends at Walmart by focusing on awareness, traffic, and trial of a new product. Learn how they generated:
26%SALES LIFT, FEATURED BRAND IN PRINT
6%SALES LIFT, PORTFOLIO ITEMS IN DIGITAL
Taking a data-driven approach, we helped the client develop a personalized, multichannel campaign to inspire likely female shoppers to take action.
Valassis leveraged point-of-sale data to identify high-opportunity Walmart stores. Female brand shoppers were then targeted at the individual household level around key locations.
Focused Media Mix
Solo Direct Mail postcards were delivered to the individual households, and hyper-targeted Display ads extended campaign reach specifically to female brand shoppers.
Featured brand and portfolio item sales lifts surpassed industry benchmarks, resulting in a $1.41 average return on ad spend.