A large (200+) regional supermarket needed a highly targeted campaign to ignite shopper interest and drive visits from competitors. Learn how they generated:
We strategized with the client on how to leverage our data and omnichannel media to promote their fresh, new, and seasonal offers.
Targeting was focused on geo-behavioral, predictive intelligence to reach non-loyal grocery shoppers with key interests (like healthy and organic) in competitive areas.
Focused Media Mix
We engaged shoppers living, working, or actively in the vicinity with a cohesive digital campaign. Display ads were served within four miles of store locations as a base to spread brand awareness. Dynamic Mobile ads, using real-time signals, provided an extra punch for shoppers who were within one mile, directing them to their nearby stores.
This digital combination proved to be incredibly effective, producing a strong visit rate of 7.63% and drawing customers away from the competition. It was also efficient at a cost of just $3.85 per incremental store visit, well below the $12 grocery industry benchmark.