Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
3 (Affordable) Ways Brands Can Use Personalization in Direct Mail

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Shared Mail Was Made for Times Like These

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

Woman and man out shopping holding shopping bags
3 Big Consumer Priorities for 2022

People are shopping for positivity in 2022. Even though expenses are on the rise, they don’t want to give up experiences that delight. In this post, get insight and recommendations to influence consumers’ decision-making.

Woman in store deciding between two products
How Empathetic Marketers Can Win in a Post-COVID World

Now that pandemic-related fears are beginning to wane and lockdowns are beginning to lift, consumers are generally becoming much more optimistic about their health. Yet their wealth remains an altogether different matter.

Seven Reasons Marketers Should Be Super Optimistic Right Now … even if your audience is still a little cautious

All signs indicate the country’s economic engine is roaring back to life. Brighter days really are ahead!

environmental-factors
Trigger Advertising Based on Environmental Factors
3 Simple Steps for Using Environmental Factors to Improve Marketing Campaigns

When you put the right message in front of the right person at the right time, it has a great impression on consumers and increases the likelihood of a purchase.

Anticipating Customer Needs Provides True Value for Value Seekers
Summary All consumers are looking for value. Whether they are always seeking out the cheapest price or their favorite brands,…