Insights

Restaurant operators are facing a dynamic market, with 55% of consumers dining out as much or more than before the pandemic.1 But competition is fierce, requiring a focused approach to drive traffic and secure your spot as a diner’s top choice.

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.

Vericast’s 2024 Restaurant TrendWatch report provides insights on navigating the future of dining with precision and innovation.

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

Justin Bartek of Dog Haus talks about how to make the most out of the data he gets from a variety of sources.

Justin Bartek, VP of Marketing for Dog Haus describes how he’s optimizing large amounts of data to create better guest experiences.

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Listen as Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, talks about marketing strategies to reach and keep customers in the current environment.