Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
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Blog General
Yes, Print Ads Are Still Relevant

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.
NXTDRIVE Victra Client Testimonial
Case Study Retail
NXTDRIVE™ Client Testimonial: Victra
When Victra™ wanted to make the most of its first-party data, it knew the NXTDRIVE customer marketing data platform was…
NXT Case Study AFW
Case Study Retail
NXTDRIVE™ Client Testimonial: American Furniture WarehousE
Discover why American Furniture Warehouse® chose NXTDRIVE as its go-to customer marketing data platform to help increase market share.
7 FAQs About NXTDRIVE
Blog Retail
You’ve Got The Data, We’ve Got The Solution

NXTDRIVE is Vericast’s latest innovation, revolutionizing the way businesses approach marketing. See how NXTDRIVE is helping marketers harness the power of their first-party data.
Stat: 47% of Gen Xers seek more opportunities to treat themselves or others
Blog General
Splurge or Save? Unpacking the ‘Fun-flation’ Phenomenon in Today’s Consumer Market

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.
Phil Rist, Propser Insights & Analytics, Headshot
Blog Retail
Unlocking First-Party Data Challenges

In Episode 24 of the Business to Human podcast, Prosper Insights & Analytics’ EVP of Strategy, Phil Rist, breaks down new research on the struggles that marketing executives face in harnessing the power of data and analytics.
Video Retail
Unite Your Data, Elevate Your Impact, and Fall in Love With Marketing Again

Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.
2024 Vericast Marketing Outlook Report Cover
Blog General
What’s in Store for 2024: New Vericast Report Presents 7 Pivotal Marketing Insights

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.
NXTDRIVE-E-Book
Report Retail
6 Misconceptions About First-Party Data Strategy
Explore the untold truths about first-party data strategies and discover how leading marketers are breaking barriers. Don’t let misconceptions hold…