Financial brands have the opportunity to think about themselves differently — we are in the business of people, after all.
Exploring the intersectionality of digital insights and brand strategy opens endless doors to human connectivity. And while many businesses are headed in the right direction, financial brands have much room for growth in balancing the connective science and art of business and human approaches.
Joining us from The Financial Brand Forum in November, is Lauren Tatro, SVP Brand & Marketing Ops at Broadview Federal Credit Union. As a proven and practiced expert in finance and marketing, Lauren shares her thoughts on the status and future of financial brands.
Join us as we discuss:
- Humanizing brands at the intersections of digital insights and brand strategy
- Exploring the art and science of balancing business and connectivity
- Keeping a balanced financial scorecard amidst potential recession
About the Series…
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.
Welcome to Business to Human!