It’s no secret that it’s a hard time to be a marketer.
Our latest guest, Elizabeth Weddle, Director of Product Marketing for MessageGears is on a mission to fulfill marketing dreams. We delve into the challenges faced by marketers today and the role of MessageGears, a purpose-built platform for customer-facing brands tackling complex marketing issues. We explore AI adoption, trends like no-code personalization, as well as practical tips for success and latest strategies to elevate your marketing game.
Join as we discuss:
- Challenges faced by enterprise B2C marketers in the current environment
- What’s making it difficult for marketers to reach their target audiences
- What’s missing from a marketer’s toolkit
- Key areas for marketers to gain efficiency and performance
- Tips for marketers to achieve their goals
- An exciting announcement about Vericast and MessageGears working together
About the Series…
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.
Welcome to Business to Human!