Business to Human with Hans Fischmann and Matthew Bertucci

By the end of 2024, Vericast will be working toward deploying a full suite of technologies designed to enhance the retail experience.

Today, we’re diving into how the overall consumer experience can be improved through collaboration and innovation. Matthew Tilley sits down with Matt Bertucci from Lenovo and Hans Fischmann of Vericast — two powerhouses in in-store retail media solutions. Their combined expertise will help shape the future of shopping as we know it. They shed light on the contributions each company is making and their extraordinary collaboration.

Join us as we discuss:

  • What a retail media network is
  • How this improves the customer experience
  • How we use AI to enhance retail involvement and gather data
  • The importance of the partnership between Vericast and Lenovo
Listen to “Lenovo's Hardware Fuels Retail Innovation” on Spreaker.

About the Series…

If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.

Welcome to Business to Human!

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