Most companies have a lot of great information about their customers. The problem is they just don’t know how to best use that data to create better customer experiences.
Jen D’Amico is the CMO at CommonWealth Central Credit Union. With over 15 years of experience in the credit union industry, Jen and her team use customer data to drive results in all areas of the organization. In this episode, Jen talks about the journey that her team has been on to make better use of the insight they have about their members.
Join us as we discuss:
- How to balance going after new members while still keeping current members engaged
- The role that data plays in calibrating the customer experience
- The next steps in the evolution of using data more effectively to engage members
- Advice for marketers who are starting the journey toward making better use of their customer data
About the Series…
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.
Welcome to Business to Human!