Not all credit unions can be the largest player in the market or have an unlimited budget—but credit unions that can fine-tune their message to specific target markets can produce great results regardless of their size.

DeLynn Byars is the Senior Vice President of Marketing at First South Financial Credit Union, a member-owned, federally insured financial institution serving over 60,000 members worldwide. DeLynn has over 25 years of experience working in the industry and in this episode, talks with us about marketing challenges that she faces at First South.

Join us as we discuss:

  • The opportunity indirect loan customers represent to credit unions
  • The obstacles to convert these indirect customers to fully engaged members
  • What is missing from the marketing toolkit ecosystem and
  • DeLynn’s advice for credit union marketers
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About the Series…

If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.

Welcome to Business to Human!

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