Marketing Research

2020 Valassis Consumer Intel Report

Time changes everything. As the world rebuilds in the wake of the COVID-19 pandemic, we’re here to help take the guesswork out of understanding and engaging the modern consumer. Discover robust findings that reflect what remained stable from 2019 to 2020, and what went askew. Our report digs into topics such as which online grocery shopping behaviors are sticking, how discounts and the need for self-care are driving impulse purchases, what post-purchase actions your Gen Z audience is taking (yes, really), and how to build loyalty in uncertain times.

Ultimately, the American consumer is resilient, and continues to seek stability in a new normal. For a fresh take on how to engage and inspire action, you’ll want to read this report asap.