Two new trends have increased the importance for healthcare organizations to reach new patients and strengthen long-term relationships with existing patients.

  1. More choices. Freed from geographic constraints coupled with convenient access to new digital health technologies, a growing number of people are looking for new healthcare providers.
  2. Less affordability. As many as 20% of Americans say they’re cutting nonemergency medical costs, and it’s getting harder to afford prescription drugs.*

In a world where providers compete for mindshare with growing numbers of competitors across many platforms, a smart omnichannel strategy that connects with patients across multiple touchpoints is essential to reaching today’s healthcare consumers.

Get the Industry Dive Healthcare Playbook to learn how to create an effective omnichannel strategy for attracting and retaining patients.

*Foster, Sarah, Writer; Beers, Brian, Editor; “Survey: As coronavirus spreads, nearly 1 in 3 Americans admit to not seeking medical care due to cost,” Bankrate, March 12, 2020

Reach patients with precision and scale across multiple channels.

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