To find out what businesses are thinking and feeling about today’s tough marketing times, Vericast commissioned Forrester to explore how marketers have changed their strategy to attract and retain customers. We learned that:
- 59% are experimenting with new engagement techniques
- 55% restructured their goals and short-term strategies
- 49% changed their target audience
Despite these changes, marketers are still struggling to optimize their ad performance. Learn what’s stumping marketers in both consumer brands and the banking industry.