For grocery retail marketers, silence is not golden because it leads to a lack of visibility and exposure in a highly competitive industry. The Vericast Industry Grocery Dive Playbook explains why:

  • Withdrawing from weekly circulars limits exposure and accessibility to consumers who rely on them
  • Businesses that reduce marketing efforts risk losing customers
  • Increasing marketing efforts when others stop helps reach new customers
  • Continuously promoting savings and deals makes products more accessible and affordable for financially challenged consumers
  • An omnichannel marketing approach enables grocery retail marketers to reach and target a wider audience

“For grocers, their primary advertising vehicle is their weekly circular, and we had a few that stopped advertising for a couple of months,” said Julie Companey, a director of client strategy focusing on grocery for Vericast. “They quickly saw a sales decline.”

        Proven marketing strategies for grocery retail marketing professionals

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