Pradeep Ittycheria

Digital Marketing & Technology Solutions

Pradeep Ittycheria is President, Digital Marketing & Technology Solutions for Vericast. He is a Technologist and Entrepreneur with experience in Software Engineering Management, Product Management, Business Strategy, and Corporate Development. In his career, he has been a member of management teams that have turned around companies and created value for investors through successful exits.

Pradeep has led product and engineering teams across various industries leveraging data and analytics to drive successful business outcomes. Most recently, he led product management and engineering for Kasasa, a financial services company serving over 900 banks and credit unions. His prior experience has been leading successful product and engineering teams in payments, energy, life sciences, and software services. His experience spans startups and Fortune 500 companies.

Today at Vericast, Pradeep is responsible for our digital advertising and marketing technology business, including award-winning products such as the Consumer Graph & Illumis. In addition, he is leading the teams bringing new innovative platforms for our customers, focusing on privacy and marketing performance, all leading to better marketing performance and returns.

Pradeep earned his MBA from Rice University and his B.S. undergraduate degree in Computer Science from India.