Recent research by Vericast revealed powerful consumer trends for businesses to watch in the coming year, including:
- Half of consumers are shopping at discount retailers more often
- Influencer marketing is still dominating
- More consumers are trending to buy now, pay later solutions
Brand managers, media planners, and strategists alike will find this information critical for best positioning themselves to meet rapidly changing consumer expectations, drive sales, and set their businesses up for long-term success.
Take a deeper look into the change that is still impacting the business environment.