Reports

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2023 Consumer Outlook: Consumers Prepare for the Unexpected

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.

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How Brands Are Overcoming Challenges In Tumultuous Times

People are looking for brands to express understanding, expertise and empathy. Marketers are doing this in a variety of ways. Learn more about what was uncovered.

59% of companies are experiementing with new customer engagement techniques
Times They Are A-Changin’: How Marketers Are Making Adjustments For Success

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

Conversations With Leaders: Takeaways From the 2022 Financial Brand Forum

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.

Episode 6: Prioritizing and Developing a Brand

The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer.

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5-Step Guide to Transforming Omnichannel From Cliche Buzzword to Robust, Full-Funnel Marketing Success
Is reducing marketing budgets really the right thing to do for businesses? Decreased visibility puts sales at risk, lowers brand…
71% of consumers have used a digital wallet in the past 12 months.
How Can Financial Institutions Win Hearts, Minds and Consumer Wallet Share in 2023?

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

Episode 5: Conversations from the 2022 Financial Brand Forum

The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer.

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9 Ways to Build Your Auto Loan Portfolio
The auto industry is experiencing rapid changes, and financial institutions should be poised to take advantage of those changes to…