Blogs
Vericast’s Creative Services team won seventeen Hermes Creative Awards, with four on behalf of our strong relationship with our client, Comerica Bank. The Hermes awards are administered by the Association of Marketing and Communication Professionals (AMCP).
The demand for consumer lending is set to surge. Consumers, eager to secure financing, will increasingly turn to banks, credit unions, and other lending options. Now is the time for financial institutions to prepare their marketing strategies to capture these imminent lending opportunities with a variety of outreach strategies.
People are saving significantly less than they were just a few years ago and financial institutions need to adjust their thinking and approach to getting deposits. Planning for the new normal is key. The path to deposit growth may lie with winning large volumes of small savers.
They say you can’t take money with you once you leave this earth, which is true. But financial institutions are about to find out they can’t assume it’s going to stay with them either. What does this mean for your FI?
Banks and credit unions must ensure every dollar they spend is strategic and precise. In the coming year, your bank or credit union should be able to answer the following questions.
The compliance deadline for the Federal Communications Commission’s TCPA consent-revocation rule has been extended giving financial institutions additional time to refine their strategies. Learn how banks and credit unions have a valuable opportunity to communicate and engage consumers.
Discover how banks and credit unions can leverage hyperlocal marketing strategies to enhance their digital presence and engage with local communities.
Expanding loan portfolios is a priority for financial institutions, yet competition and regulatory complexities make growth more challenging. With economic growth slowing and interest rates expected to decline, banks that balance opportunities with headwinds will thrive.
Financial service marketers are repeatedly asked to “do more with less.” This edict often comes from the CFO of the organization and can affect the how leadership works together when it comes to budget distribution, requests for more resources and strategy definition.
