Blogs

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Social Media Strategies for Financial Institutions
Video Financial
Social Media Strategies for Financial Institutions
In this webinar our expert panel shares top-notch strategies for using data and social media to engage customers better. Get…
Infographic General
Amplify Performance Metrics Through First-Party Data Strategies

The mastery of first-party data isn’t a luxury — it’s a necessity. Complement it with third-party insights, create memorable experiences, and always prioritize compliance.
TrendWatch Series CPG and Grocery TrendWatch cover image
Blog General
The Tangible Touch of Savings: The Continued Power of Print and Digital Coupons

Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.
Adweek Webinar
Video General
Winning the Shopper Journey: From Choice to Checkout
In today’s fast-evolving consumer landscape, understanding and adapting to shopper behavior is crucial. Dive into this exclusive webinar for fresh…
Navigating the MarTech Maze
Blog General
How Marketing Technology Made Marketing More Complicated

The evolution of MarTech has ushered in a dynamic marketing landscape. It has also brought about substantial complexity and intricate challenges. While the challenges may be formidable, they also underscore abundant opportunities.
CDMP-Checklist
Tool General
Checklist: Why Choosing the Right Software Partner Is Essential for Business
Searching for the ideal Customer Data Marketing Platform (CDMP)? The right choice can boost your marketing, optimize ROI, and elevate…
Jesse Redniss and Hans Fischmann headshots
Blog General
Navigating First-Party Data, Privacy, and Consumer Trust

In today’s ever-evolving marketing landscape, many professionals grapple with identity interoperability and the ethical gathering of personally identifiable information (PII). In this enlightening Business to Human podcast, we delve into the critical role of trust in data sharing.
Video Financial
Cultivating Customer Connections Through Digital Advertising
In today’s dynamic economic landscape, the pursuit of market share has never been more crucial, yet it presents challenges that…
Marc Mathias Headshot
Blog General
Empowering Marketing With First-Party Data

Marc Mathies, Senior Vice President of Platform Evolution at Vericast, delves into the crucial role of first-party data, the ripple effects of consumer privacy movements, and introduced us to Vericast’s new platform, designed to assist clients in managing their data more efficiently.