GROWTH
Customer Acquisition
Acquire more low-cost core deposits, lucrative loans, and high-yield customers and members.
$0M
In New Accounts
Results Vary
*Single program performance. Vericast does not guarantee results, which may vary based on a range of factors.
By combining your financial institution’s first-party data with our extensive third-party data and leveraging our expertise in marketing, finance, and media, we can craft tailored growth strategies for your bank or credit union, focusing on low-cost core deposits, lucrative loans, and high-yield customer acquisition, right down to the branch level. Vericast enhances your financial institution’s long-term success by increasing account
acquisitions, deepening customer relationships, and fortifying your balance sheet. We utilize proprietary data analytics and advanced modeling to identify prospects matching your ideal customer or member profile, engaging them through highly personalized, creatively compelling offers and proven messaging in the channels where they are most likely to respond.
OUR DIFFERENCE
What are the stages of customer acquisition?
Vericast doesn’t just generate leads—we deliver funded accounts by targeting the highest‑value households with compliance‑safe data and proven media strategies. Our household-level matchback shows which matched consumers opened accounts—online or in-branch—so banks can better tie marketing spend directly to growth.
1. Awareness
What’s happening: A consumer becomes aware of a bank, product, or offer.
FI’s goal: Get noticed and be remembered.
2. Interest
What’s happening: The consumer shows curiosity and pays attention.
FI’s goal: Spark enough interest to keep the consumer engaged.
3. Consideration
What’s happening: The consumer compares options.
FI’s goal: Show value and remove doubts.
4. Account Opening (Conversion)
What’s happening: The consumer becomes a customer.
FI’s goal:
Complete the acquisition with minimal friction.
5. Activation
What’s happening: The consumer actually uses the account.
FI’s goal: Achieving a successful acquisition with an active, engaged account.
SOLUTIONS
Products That Solve Your Pain Points
Checking Engine
Drive low-cost, highly targeted checking account acquisition through data intelligence.
Deposit & Household Acquisition
Attract new accounts or additional deposits from customers with highly focused, personalized offers.
Shopper Alert
Present your customers with a custom, prescreened loan offer within 24 hours of a credit inquiry.
Single Loan Pre-Approval
Send regular pre-approved offers for many types of loans, including refinance offers which highlight potential savings based on loan amount.
REPORT
2026 Loan Acquisition Playbook
Discover how financial institutions can thrive by aligning loan acquisition strategies with evolving consumer needs and expectations. This comprehensive report provides actionable insights to help you navigate rising loan demand, overcome barriers, and build lasting customer relationships.
REPORT
PLAYBOOK | An Essential Guide to Core Deposit Acquisition
In today’s volatile financial landscape, growing deposit acquisition isn’t just an operational goal—it’s a strategic imperative. With interest rates fluctuating, consumer trust shifting, and digital competition accelerating, financial institutions face mounting pressure to grow stable, low-cost deposits that can fuel sustainable growth.
Case Studies on Customer Acquisition
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Monday – Friday
Learn More About Acquisition & Retention