DIGITAL MARKETING
Programmatic DOOH Advertising
When you want to reach consumers beyond traditional digital channels, programmatic DOOH advertising helps you connect with audiences where they live, work, shop, commute, and spend time. By combining premium digital out-of-home inventory with data-driven audience targeting, you can deliver relevant messaging at scale while maintaining the flexibility and measurement capabilities of modern digital advertising.
Whether your goal is building brand awareness, driving website traffic, promoting events, or supporting a full-funnel campaign, programmatic DOOH advertising helps you engage audiences in high-visibility environments that demand attention.
Ready to explore your options? Contact a media specialist today.
Consumer Reach and Engagement
Why Brands Invest in Programmatic DOOH Advertising
88%
of adults noticed out-of-home (OOH) advertising, and 78% of those consumers reported engaging with an OOH ad in some way.*
*Source: 2023 OAAA and Morning Consult Survey
OUR SOLUTIONS
Unify DOOH With Data-Driven Advertising
Reach Audiences Across Digital and Physical Touchpoints
Consumers move seamlessly between online and offline environments. Your advertising strategy should do the same.
Programmatic DOOH advertising allows you to align messaging across multiple channels, creating a consistent brand experience that increases awareness and reinforces campaign objectives. When combined with digital display, connected TV, mobile, or social media advertising, DOOH can help amplify your message and extend campaign reach.
Benefits of Programmatic DOOH Advertising
Cross-Channel Integration
- Coordinate messaging across DOOH and digital channels
- Create more consistent brand experiences
- Extend campaign reach beyond a single platform
- Support omnichannel marketing strategies
Data-Driven Audience Intelligence
- Leverage audience insights to inform media planning
- Improve placement decisions with data-backed strategies
- Gain visibility into campaign performance
- Optimize results with actionable reporting and analytics
Scalable Reach
- Access premium inventory across indoor and outdoor environments
- Reach local, regional, or national audiences
- Scale campaigns based on business goals and budget
- Activate quickly through programmatic buying
Advanced Geotargeting
- Deliver messaging based on location and audience movement
- Reach consumers near points of interest
- Improve relevance with localized creative
- Support attribution and performance measurement initiatives
Unify DOOH With Data-Driven Advertising
Reach Audiences Across Digital and Physical Touchpoints
Consumers move seamlessly between online and offline environments. Your advertising strategy should do the same.
Programmatic DOOH advertising allows you to align messaging across multiple channels, creating a consistent brand experience that increases awareness and reinforces campaign objectives. When combined with digital display, connected TV, mobile, or social media advertising, DOOH can help amplify your message and extend campaign reach.
How Programmatic DOOH Advertising Helps You Grow
Build Awareness Where Consumers Are Paying Attention
Unlike many digital environments competing for clicks and attention, DOOH placements appear in highly visible public spaces. This creates opportunities to reinforce brand messaging, increase visibility, and support campaign performance across multiple channels.
Programmatic DOOH advertising can help you:
- Increase brand awareness
- Expand market reach
- Support product launches
- Promote retail locations
- Boost event attendance
- Reinforce digital advertising campaigns
- Reach audiences in moments that matter
FAQ
Questions About Programmatic DOOH Advertising
What is programmatic DOOH advertising?
Programmatic DOOH advertising is the automated buying and delivery of digital out-of-home ads across screens located in public environments such as transit hubs, retail locations, office buildings, and outdoor displays.
How does programmatic DOOH targeting work?
Campaigns use audience, geographic, and contextual data to help advertisers reach relevant consumers in specific locations and environments.
Can programmatic DOOH be measured?
Many campaigns include reporting capabilities that help advertisers evaluate delivery, reach, audience exposure, and other available performance metrics.
How does DOOH complement digital advertising?
DOOH extends reach beyond online environments and helps reinforce messaging consumers encounter across digital channels.
Contact a Programmatic DOOH Advertising Specialist
Connect with a specialist to learn how programmatic DOOH advertising can help you increase visibility, strengthen audience engagement, and support your marketing objectives.
1-800-351-3843
9AM – 5PM, E.T.
Monday – Friday