The OTT landscape can seem fragmented and complicated. That’s why we’ve created a solution to help brands simplify their OTT strategy, with precise targeting and contextual placement, as well as a full-service management approach.
 

Our proprietary DMP & DSP give you access to 130 million targetable U.S. households. This, along with layering in 88 contextual categories and measuring every campaign, delivers a unique competitive advantage in the OTT space. Our goal is to help you find the best audience, and then move them from awareness to conversion. 

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Modern marketing requires modern technology. Vericast’s managed service OTT and tech stack has the right stuff. Here’s a quick summary:


Premium inventory including leading devices, applications and the most popular OTT platforms such as Roku, Samsung TV, Apple TV, Hulu and NBC.

Vericast utilizes proprietary data processing, machine learning, cost-effective media channels, and award-winning media bidding technology.

Contextual targeting that uses sophisticated data science methodologies to determine meaningful genre, category placements and taxonomy mappings.

Robust measurement tools with detailed reporting — on things like household reach, top responding audience segments and impact on real-world store visits — to inform your future strategy.

01 | Targeted audiences
Effectively reach your key audiences 

02 | CRM onboarding
Enhance targeting efficiency using your customer data

03 | Proprietary data
Leverage our unique data to get more accurate audience targeting

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Align with premium content to enhance your brand’s messaging

01 | Contextual targeting  

02 | Access to premium inventory

03 | Content targeting on open exchange