OVERVIEW
The OTT landscape can seem fragmented and complicated. That’s why we’ve created a solution to help brands simplify their OTT strategy, with precise targeting and contextual placement, as well as a full-service management approach.
Our proprietary DMP & DSP give you access to 130 million targetable U.S. households. This, along with layering in 88 contextual categories and measuring every campaign, delivers a unique competitive advantage in the OTT space. Our goal is to help you find the best audience, and then move them from awareness to conversion.
FEATURES: QUICK LOOK
Modern marketing requires modern technology. Vericast’s managed service OTT and tech stack has the right stuff. Here’s a quick summary:
Premium inventory including leading devices, applications and the most popular OTT platforms such as Roku, Samsung TV, Apple TV, Hulu and NBC.
Proprietary tools for precision targeting, notably our award-winning Consumer Graph™, linking billions of behavior and location signals to identify high-intent consumers.
Contextual targeting that uses sophisticated data science methodologies to determine meaningful genre, category placements and taxonomy mappings.
Robust measurement tools with detailed reporting — on things like household reach, top responding audience segments and impact on real-world store visits — to inform your future strategy.
WHY VERICAST OTT
01 | Targeted audiences
Effectively reach your key audiences
02 | CRM onboarding
Enhance targeting efficiency using your customer data
03 | Proprietary data
Leverage our unique data to get more accurate audience targeting
CONTENT-CENTRIC OPTIONS
Align with premium content to enhance your brand’s messaging
01 | Contextual targeting
02 | Access to premium inventory
03 | Content targeting on open exchange
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