customer acquisition

Checking Engine 

An Always-On, End-to-End, Low-Cost Solution for Acquiring New Accounts

HOW IT WORKS

A top-tier checking acquisition strategy is critically important to drive the overall success of any bank or credit union.

Vericast’s Checking Engine is a holistic and comprehensive solution, built on the vast expertise of our team with years of experience in financial institution marketing, privacy, media, and compliance with regulatory matters.

Checking acquisition requires a persistent, data-driven approach. Our dynamic solution integrates five key steps into a continuous loop that allows you to repeatedly improve performance and optimize marketing spend. From identifying the highest opportunity markets, to sophisticated modeling to ensure the right channel mix, to multi-channel outreach, Checking Engine drives low-cost acquisition through intelligence.

Checking Engine addresses the five essential questions of acquisition programs:

  1. Where are the best markets?
  2. What is the best mix of channels?
  3. How do I optimize spend and results?
  4. How do I execute multiple channels effectively?
  5. Did campaign performance meet or exceed expectations?
VALUABLE RELATIONSHIPS 

Enhancing Account Holder Acquisition and Retention

Improving Acquisition and Retention Within Compliance Boundaries:

1. Improve Acquisition and Retention Within Compliance Boundaries

How can we increase account holder acquisition and retention in banking while adhering to compliance requirements?
Vericast Invests in Expertise

We draw on industry knowledge, regulatory resources, and specialized guidance to stay informed of evolving legal and compliance requirements.

Command of Compliance

We understand the regulations and challenges financial institutions face.

Compliant Audience Strategies

We create audience selection and deployment strategies with compliance in mind.

2. Selecting Optimal Markets for Campaigns

How do we identify the most promising markets to target for our marketing efforts?
1. Marketing Intelligence Platform

Our Market Intelligence Platform combines multiple data sources to generate a compliant checking opportunity score, helping identify the markets and consumers most likely to engage with your offers.

2. Data Integration & Filtering

Proprietary and external data is filtered by market potential, market activity and market competition.

3. Deeper Insights

Attributes are assigned within each, including product and client household penetration.

CE-checking opportunity
4. Opportunity Indicators

Markets are scored to produce a checking opportunity score that ranks opportunity from low, medium, to high.

5. Success-Driven Strategies

Our dynamic Checking Engine solution helps uncover growth opportunities beyond traditional branch radius methods.

FAQ

Questions About Checking Engine? 

What is Checking Engine? Checking Engine is a managed checking acquisition solution that combines market intelligence, data-driven targeting, media planning, campaign execution, and performance measurement to help financial institutions acquire new checking account customers more efficiently.

How does Checking Engine work? Checking Engine uses a multi-step approach that includes identifying high-opportunity markets, optimizing channel mix through modeling, building media plans, executing campaigns, and measuring results to continuously improve performance.

Who is Checking Engine designed for? Checking Engine is designed for banks and credit unions looking to grow checking accounts, attract new households, and improve marketing efficiency.

What channels can be included in a Checking Engine campaign? Campaigns can include direct mail, digital display, CTV/OTT, paid search, paid social, and other channels depending on program goals and optimization recommendations.

How are target markets selected? Checking Engine uses Vericast’s Market Intelligence Platform to identify geographies with the strongest opportunity based on market, branch, and consumer data.

Can Checking Engine optimize my media spend? Yes. Modeling and performance simulation help determine how to allocate budget across channels to maximize results and improve cost efficiency.

How is campaign performance measured? Campaign results are measured using account-opening data and campaign attribution reporting, allowing financial institutions to understand response rates, acquisition volume, cost per acquisition (CPA), and overall campaign impact.

What makes Checking Engine different from a traditional marketing campaign? Checking Engine combines audience targeting, media optimization, and closed-loop measurement in a single managed solution, helping financial institutions make data-informed acquisition decisions.

How involved does my team need to be? Checking Engine is designed as a managed service. Vericast coordinates campaign planning, execution, optimization, and reporting while working with your team on approvals and strategic decisions.

Can Checking Engine support compliance requirements? Yes. The program incorporates compliance considerations throughout audience selection, campaign planning, and execution.

How quickly can a campaign launch? After planning, targeting, creative development, and approval processes are completed, campaigns move through implementation and production workflows before launch.

Learn how to drive continuous, low-cost checking acquisition through intelligence

From treasury implementations and bank conversions to ongoing relationship growth, Checking Engine helps financial institutions streamline processes, improve service, and retain high-value commercial customers.

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