Press Releases

The latest news and information from Vericast
Shoppers in Key Demographics Changing Long-Held Habits, Vericast Survey Finds
Rising prices, supply chain delays and record-high inflation affecting CPG and Grocery SAN ANTONIO, July 28, 2022: A recent annual…
Vericast Survey Finds Critical Gaps Between Financial Institutions and Consumers
Changing privacy practices, consumer expectations and more have created rifts SAN ANTONIO, March 31, 2022: A recent annual survey conducted…
Universal Coupon Vericast
Vericast Leads Innovation and Promotes Adoption of Universal Coupons at Scale
First true omnichannel delivery of single-use digital coupons across retailers SAN ANTONIO, March 16, 2022: Vericast is the first marketing…
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Vericast Reports Year-End Results
Investment Strategy and Evolution of Digital Business Set to Fuel Growth in 2022 SAN ANTONIO, March 3, 2022: Amidst continued…
2022: The Year of the Conflicted Consumer
Safety, Savings & Self-Care to Fuel Commerce Into 2022, Vericast Study Finds

Consumer optimism mixed with concern due to lasting impacts of pandemic

Curly haired, mid thirties ethnically ambigious woman looking at her smart phone while sitting on a train; sun is streaming through the window. stream ctv
Consumers Want to Stream TV Here, There and Everywhere, Vericast Survey Finds

CTV growth creates significant omnichannel opportunity for brands

Consumers Ready to Spend, Favor Local Retailers This Holiday Season

New shopper sentiment and insights from Vericast reveals that consumers expect value, want to spend more and plan to shop locally in-store this holiday season.

Vericast Finds Shoppers Leaving Brands that Don’t Offer Value

Effective marketing strategies can reconnect price sensitive consumers with brands

Vericast Back-to-School Survey Finds Parents Eager to Spend

Back-to-School Outlook Reveals Marketing Strategies to Harness Optimism and Value Mindset