PRINT MARKETING

Direct Mail Marketing

A powerhouse for financial institutions connects with customers and prospects

PRINT MARKETING

Execute a program — flawlessly and with outstanding results

We have the extensive knowledge, state-of-the-art technology, end-to-end capabilities, and strategic partnerships necessary to flawlessly plan, create and execute the most complex, high-volume direct mail marketing campaigns for financial institutions — cost-effectively and on schedule.

Whether a simple postcard, letter or multi-touch campaign, we are committed to consistently delivering on your expectations, giving your financial institution a competitive advantage.

68% of consumers say they immediately read direct mail from a financial institution¹

_{¹Postgrid.com, State of Direct Mail 2025 – Financial Services Edition)}

Features & Benefits

Highly noticeable and tangible – Physical mail stands out in a way digital ads and emails often don’t. It’s harder to ignore and creates a sensory experience.

Stronger engagement and recall – People tend to remember printed materials more easily because they engage multiple senses and require more focused attention.

Less competition in the mailbox – With many brands shifting to digital, physical mailboxes are less crowded, giving your message more visibility.

High trust and credibility – Consumers often perceive direct mail as more legitimate and trustworthy than digital ads, which can feel fleeting or intrusive.

OUR DIFFERENCE

Vericast is unusually well‑positioned to support both acquisition and retention because it sits at the intersection of data, media, creative, and measurement—a combination most competitors can only partially offer. When you look at the full ecosystem, the strength comes from how these components work together rather than any single product.

Data

Vericast’s consumer datasets enable our clients to personalize messaging with precision and scale.

Reach at Scale

From local to national coverage, Direct Mail provides access to 100M+ households

Multichannel Campaigns

We connect the same consumers with the same message at home and away by powerfully combining online and offline marketing

Case Study

Bank’s $76 Cost Per Acquisition Sounds Too Good to Be True…But It’s Real

See the Proof

Insights on Direct Mail

Financial Case Study

High-Volume and Complex Direct Mail Campaign Delivered Faster and Below Cost

Financial Blog

Branch Not Making the Grade? Acquisition Campaign to the Rescue

PRINT MARKETING

Direct Mail Solutions

What is direct mail marketing for financial institutions?

Direct mail for financial institutions is a data‑driven marketing channel that uses physical mail—like postcards, letters, and self‑mailers—to deliver personalized financial offers such as new accounts, loans, and credit cards. It combines compliant consumer data, precise segmentation, and clear value‑driven messaging to reach the right households with relevant financial solutions. Because it’s trusted, measurable, and easy to integrate with digital channels, it remains one of the most effective ways for banks, credit unions, and lenders to acquire new customers, deepen relationships, and drive response at scale.

Direct Marketing Campaigns