Blogs

Banks and credit unions must ensure every dollar they spend is strategic and precise. In the coming year, your bank or credit union should be able to answer the following questions.

The compliance deadline for the Federal Communications Commission’s TCPA consent-revocation rule has been extended giving financial institutions additional time to refine their strategies. Learn how banks and credit unions have a valuable opportunity to communicate and engage consumers.

Discover how banks and credit unions can leverage hyperlocal marketing strategies to enhance their digital presence and engage with local communities.

Expanding loan portfolios is a priority for financial institutions, yet competition and regulatory complexities make growth more challenging. With economic growth slowing and interest rates expected to decline, banks that balance opportunities with headwinds will thrive.

In today’s competitive financial landscape, marketing strategies live and breathe by data. The real challenge isn’t the lack of data but effectively harnessing and consolidating it for impactful results. Banks and credit unions can amplify their success by layering their data with insights from external providers and partners.

When it comes to marketing, different generations require distinct approaches. Differentiating by prospect age and stage has always been important, but now — in a highly competitive loan acquisition environment — it is essential to tailor your reach, message, and offer to a specific generational audience.

When evaluating the above questions, it’s important to ask if your offers are both timely and targeting the right individuals. Ultimately financial institutions need to leverage technology to meet consumer expectations as well as their own profitability goals. Those who rely on traditional methods may be left behind by the competition.

In a perfect world, your customers would never consider applying for a loan from a competing institution and you’d have the resources to get in front of every prospect. But times have changed and you need to stay ahead.

With new politicians in office, bankers expect to see enhanced attention on consumer protection, increased regulatory scrutiny, cybersecurity, and data protection modifications. Financial institutions may need to pay extra attention to lending and deposit-driven acquisition marketing compliance. Understanding and navigating the intricate web of regulations is critical.