PRINT MARKETING

Dynamic Postcards

Smarter audience insights deliver high‑impact postcards at an affordable price.

POSTCARDS

Features & Benefits

Postcards deliver dynamic benefits and drive results by reaching precisely the right audience.

Precision at scale — zero in on the ideal audience with an expansive household reach

Personalization — every custom postcard addressed by name, plus options for additional ways to tailor messages to customers and prospects

Predictability — rely on our consistent in-home delivery window to plan campaigns with confidence

Performance — use postcards to deliver the most efficient cost per acquisition compared to other mail formats^*

^* ^{SeQuel Response, The 2024 Direct Mail Marketing Benchmark Report}

OUR DIFFERENCE

Dynamic Postcards deliver the impact – not the price – of your typical direct mail program.

Predictive Intelligence

Identify key consumers and their neighborhoods through a combination of behavioral, location, and purchase intelligence.

Powerful 1:1 Messages

Deliver personalized offers, messages, and images to each household to spur strong response.

Neighborhood Reach

Pinpoint high engagement neighborhoods containing your ideal consumers – across households nationwide.

Multichannel Campaigns

Engage the same consumer with the same message at home and away with a smart combination of online and direct mail marketing.

PRINT MARKETING

Physical Mail Solutions

What are dynamic postcards?

Dynamic postcards are personalized, data‑driven direct mail pieces that automatically change their content—such as images, messages, or calls‑to‑action—based on the individual recipient’s profile, behavior, or needs. Instead of sending one static postcard to everyone, dynamic postcards pull in variable data (like location, past interactions, demographics, or product interest) to create a version tailored to each person. This makes the mail more relevant, more engaging, and more likely to drive response, while still being produced at scale through automated workflows.

Direct Marketing Campaigns