Direct Mail Retargeting
Direct mail retargeting refers to a marketing strategy that involves sending personalized physical mail to individuals who have previously interacted with a brand or shown interest in its products or services. It leverages data from online activities, such as website visits, email opens, or social media engagement, to identify specific individuals for targeted direct mail campaigns. By utilizing in-home channels like direct mail, this approach aims to re-engage prospects, reinforce brand awareness, and drive desired actions or conversions. It allows businesses to extend their online marketing efforts to the physical realm, providing a unique and tangible touchpoint to reconnect with their audience.