Insights

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Episode 7: Strategies for success in the modern grocery market

Listen to find out how grocers can provide value and understand their customers while facing a pandemic, inflation and customer loyalty issues.

Woman crossing the street
2023 Consumer Outlook: Consumers Prepare for the Unexpected

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.

59% of companies are experiementing with new customer engagement techniques
Times They Are A-Changin’: How Marketers Are Making Adjustments For Success

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

Woman in store shopping at the product shelf
4 Ways To Keep Your Customers Loyal During High Inflation

What can brands do to foster loyalty now that consumers are quick to switch brands? Here are four ways to keep your customers through thick or thin.

Shared Mail Was Made for Times Like These

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

People gathered at holiday table
Winning the Holiday Table: Will People Choose To Dine Out, Party Hard or Cook at Home This Season?

“The most wonderful time of the year” is upon us. The holidays are traditionally a time when we expect big gatherings, fun parties, gift-giving and feasting. How can grocery retailers, alcohol sellers and restaurants win the holiday table in this economic landscape?

14 Trends That Will Define Marketing In 2023: Infographic
Brand managers, media planners, and marketing strategists alike will find this information critical for best positioning themselves to meet rapidly…
Best Practices for Leveraging the Power and Reach of TikTok for Business

Making your business popular on social media is a fast, inexpensive way to grow your brand by reaching a very large audience with your message. Here are six easy-to-implement best practices for boosting TikTok video ad engagement.

Are You Capturing the Full Value of Exciting Coupon Innovation?

New-to-the-scene coupon innovation, like universal digital coupons, known also as digital manufacturers’ coupons, provide consumers the ability to increase their saving options, making it vital for retailers and brands to engage settlement solution providers that can handle everything, from soup to nuts.