Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.
Business to Human host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers.
Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.
Hans Fischmann of Vericast shares his thoughts on what’s coming for the store experience and what will be required to get us there.
Print circulars remain a vital tool in retail marketing. Discover why consumers still value these ads and how retailers can effectively use them.
Hans Fischmann, VP of Product Management for Vericast describes what’s in-store for the in-store experience and what it will take to get us there.
Retailers that embrace a balanced approach to marketing and incorporate printed circulars into their strategies will be better positioned to succeed in a highly competitive retail landscape.
By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.