At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Loyalty Program
You Have Loyalty Members. Now What?

Watch this webinar for insight into how today’s consumers perceive direct mail marketing and discover why direct mail could be the tool you need to gain their attention, trust and loyalty.

The Future of Retail Advertising: nCountR Revolutionizes In-Store Media and Digital Out of Home Advertising

Vericast’s nCountR technology aims to democratize in-store retail media by offering solutions focused on transparency, depth of screen placement, and cost efficiency, enabling retailers of all sizes to participate effectively.

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For Love of Marketing

We’ve leveraged decades of experience and our vast knowledge of the consumer to build a MarTech solution that combines the power of a customer data platform with marketing functionality.

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Ethical Marketing in Action: Vericast’s Approach to Data and Privacy

Tech columnist and podcaster Neil C. Hughes sits down with Hans Fischmann from Vericast to explore the evolving world of data privacy and ethical marketing.

woman shopping at refrigerated case in grocery store
3 Marketing Trends Retailers Must Prioritize in 2024

Despite industry challenges, the retail landscape is ripe with opportunities. o capitalize on this momentum, retailers must jump on crucial marketing trends to push forward and past their competitors this year.

Krissie Krenz Photo
Unlocking the Untapped Potential of Direct Mail

Krissie Krenz, director of print products for Vericast shares how marketers can use a variety of direct mail formats to enhance the efficacy of their existing campaigns, achieving win-win results for brands and consumers.

Products on a shelf
Embracing the Physical in Retail: A New Era of Data-Driven Store Experience

At the recent World Retail Congress in Paris, France, Vericast VP Hans Fischmann highlighted the evolution of the retail industry during a panel session titled “The $100 billion revenue boost you just can’t ignore: Next-gen in-store media is here. Don’t let it pass you by,” hosted by WPP.

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Yes, Print Ads Are Still Relevant

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.

Stat: 47% of Gen Xers seek more opportunities to treat themselves or others
Splurge or Save? Unpacking the ‘Fun-Flation’ Phenomenon in Today’s Consumer Market

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.