Insights
![Krissie Krenz Photo](https://www.vericast.com/wp-content/uploads/2024/05/CS3156-Blog-QA-Direct-Mail-With-Krissie-Krenz-Featured-Image-1200x800-1.jpg)
Krissie Krenz, director of print products for Vericast shares how marketers can use a variety of direct mail formats to enhance the efficacy of their existing campaigns, achieving win-win results for brands and consumers.
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By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.
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People are willing to spend money — they just want deals. With the right coupon strategy, retailers can serve them up and boost their revenue.
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For telecom companies, tax season presents an opportunity to drive sales for wireless and internet plans.
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Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.
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The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.
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What can brands do to foster loyalty now that consumers are quick to switch brands? Here are four ways to keep your customers through thick or thin.
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Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.
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U.S. technology, media and telecom companies of all sizes depend on Vericast media solutions to reach target customers and drive purchase influence.