Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
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Unlocking the Untapped Potential of Direct Mail

Krissie Krenz, director of print products for Vericast shares how marketers can use a variety of direct mail formats to enhance the efficacy of their existing campaigns, achieving win-win results for brands and consumers.

3 (Affordable) Ways Brands Can Use Personalization in Direct Mail

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Can Coupons Save the Day?

People are willing to spend money — they just want deals. With the right coupon strategy, retailers can serve them up and boost their revenue.

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Telecom Marketing for the Current Tax Season

For telecom companies, tax season presents an opportunity to drive sales for wireless and internet plans.

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2023 Consumer Outlook: Consumers Prepare for the Unexpected

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.

59% of companies are experiementing with new customer engagement techniques
Times They Are A-Changin’: How Marketers Are Making Adjustments For Success

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

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4 Ways To Keep Your Customers Loyal During High Inflation

What can brands do to foster loyalty now that consumers are quick to switch brands? Here are four ways to keep your customers through thick or thin.

Shared Mail Was Made for Times Like These

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

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Vericast Dynamic Mobile Steps Up Foot Traffic For TMT Companies

U.S. technology, media and telecom companies of all sizes depend on Vericast media solutions to reach target customers and drive purchase influence.