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Adweek Webinar
Winning the Shopper Journey: From Choice to Checkout
In today’s fast-evolving consumer landscape, understanding and adapting to shopper behavior is crucial. Dive into this exclusive webinar for fresh…
Navigating the MarTech Maze
How Marketing Technology Made Marketing More Complicated

The evolution of MarTech has ushered in a dynamic marketing landscape. It has also brought about substantial complexity and intricate challenges. While the challenges may be formidable, they also underscore abundant opportunities.

Checklist: Why Choosing the Right Software Partner Is Essential for Business
Searching for the ideal Customer Data Marketing Platform (CDMP)? The right choice can boost your marketing, optimize ROI, and elevate…
Jesse Redniss and Hans Fischmann headshots
Navigating First-Party Data, Privacy, and Consumer Trust

In today’s ever-evolving marketing landscape, many professionals grapple with identity interoperability and the ethical gathering of personally identifiable information (PII). In this enlightening Business to Human podcast, we delve into the critical role of trust in data sharing.

Cultivating Customer Connections Through Digital Advertising
In today’s dynamic economic landscape, the pursuit of market share has never been more crucial, yet it presents challenges that…
Marc Mathias Headshot
Empowering Marketing With First-Party Data

Marc Mathies, Senior Vice President of Platform Evolution at Vericast, delves into the crucial role of first-party data, the ripple effects of consumer privacy movements, and introduced us to Vericast’s new platform, designed to assist clients in managing their data more efficiently.

There are several types of data platform tools. Which is best for you?
Navigating the Alphabet Soup of Customer Data Platforms and Partners

Navigating the complex world of Customer Data Platforms (CDPs) is alot. The evolving landscape, brimming with acronyms can easily leave you confused, especially as you engage with potential providers. Master these terms and get the knowledge.

Data Powered Personalization Has Arrived
Customer Data Marketing Platforms: A First-Party Data Solution For Marketers

CDPs reveal important things about a company’s customers to build better and deeper relationships. But what has been missing is the customer activation layer. The customer data marketing platform (CDMP) represents the evolution of platforms.

2023 CPG + Grocery TrendWatch: What Drives Today’s Shoppers
Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The…