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Six Elements To Consider While Designing A New Acquisition Campaign
Traditional banks have long dominated the banking landscape, but more consumers are embracing online banks. People are switching to innovative…
Understanding Connected TV: Getting the Definitions Right
As more people cut the cord to cable and watch TV through streaming services, financial institutions need to think outside…
VERICAST MarTech Briefing: Connected TV
Summary How does Connected TV (CTV) fit into in an ad world where privacy is a requirement? How can marketers…
Unlock the Full Potential of Connected TV With Reliable Attribution
Connected TV (CTV, a subset of OTT) offers a wealth of opportunities for brands to more precisely connect with their ideal consumers where and how they live. The key is figuring out how exactly to quantify the potential.