Insights

Matthew Tilley speaks with industry experts Lisa Nicholas, Chris Phelan, and Stephenie Williams to break down the challenges marketers in financial institutions face in uncertain economic conditions, and how to work through them.

Regardless of industry, an organization needs a strong North Star to orient its teams behind. Without a well-defined — and socially sound — why powering the actions of your team, your business is destined to falter, especially in trying times.

Lauren Tatro of Broadview Federal Credit Union shares her thoughts on the status and future of financial brands.

Kevin Shapiro,SVP of US Consumer Beauty Marketing at Coty discusses how clear messaging and simplicity are catalysts for brand success.

Dipanjan Chatterjee of Forrester discusses how marketers’ strategy are shifting to navigate the current challenges.

Vericast’s Lisa Nicholas and Stephenie Williams share the best ways banks and credit unions can market themselves to customers and prospects today.

Leigh Anne Bentley discusses “the data problem” and other marketing challenges she’s had to tackle as a CMO of a credit union.

Listen as Lisa Nicholas and Stephenie Williams of Vericast talk about how financial institutions can reach and keep customers in the current environment.

Listen as Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, talks about marketing strategies to reach and keep customers in the current environment.