Insights

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Humanizing Connections: The Future of Finance

Lauren Tatro of Broadview Federal Credit Union shares her thoughts on the status and future of financial brands.

The Biggest Banking Challenges Your Customers Face

Vericast’s Lisa Nicholas and Stephenie Williams share the best ways banks and credit unions can market themselves to customers and prospects today.

The Modern Marketing Toolkit & The “Data Problem”

Leigh Anne Bentley discusses “the data problem” and other marketing challenges she’s had to tackle as a CMO of a credit union.

Informed by data, strategic insights fuel acquisition marketing
Maximizing Acquisition Strategies: How to Take Control and Drive Growth Through Data-Driven Insights

The sheer volume and complexity of consumer data can be overwhelming, and effectively managing and utilizing it requires collaboration. By harnessing the power of first- and third-party consumer data marketers can achieve greater success.

Episode 12: A financial institution’s guide to reaching customers

Listen as Lisa Nicholas and Stephenie Williams of Vericast talk about how financial institutions can reach and keep customers in the current environment.

Conversations With Leaders: Takeaways From the 2022 Financial Brand Forum

Get a summary of the insight and conversation that we gathered at the 2022 Financial Brand Forum.

71% of consumers have used a digital wallet in the past 12 months.
How Can Financial Institutions Win Hearts, Minds and Consumer Wallet Share in 2023?

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

The Toolkit of a Healthcare Marketer

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.

How Data Can Create a Better Customer Experience

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.