Insights
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3 (Affordable) Ways Brands Can Use Personalization in Direct Mail
By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.
What’s in a Name? For Marketers and Consumers, Everything.
Postcards have often been misunderstood by marketers. With the use of data analytics, marketers have discovered that postcards can be a versatile, highly strategic, and cost-effective tool for engaging consumers with more personalized, targeted, and dynamic campaigns.