Insights
We are your marketing amplification partner. We have the data, media, technology and people to deliver a return on intelligence and take your team and your marketing to new heights.
The Biggest Banking Challenges Your Customers Face
Vericast’s Lisa Nicholas and Stephenie Williams share the best ways banks and credit unions can market themselves to customers and prospects today.
The Modern Marketing Toolkit & The “Data Problem”
Leigh Anne Bentley discusses “the data problem” and other marketing challenges she’s had to tackle as a CMO of a credit union.
Let’s Get Personal (With Personal Loans)
Once an obscure borrowing option, personal loans have exploded in popularity to become the fastest growing segment of the consumer…
Provide Personalized Product Recommendations During Online Account Openings
Successful long-term banking relationships begin with a personalized online account opening experience that provides recommendations for products and services that…
Deliver a best-in-class customer experience and exceed loan marketing goals
Follow Lia through the ideal Multi-Loan Pre-Approval Loan Customer Experience Journey that results in a personal loan for an unexpected…
Credit Union Surpasses Previous Year’s Loan Volume by 29%
A credit union sought an efficient and cost-effective way to increase loan growth throughout its entire portfolio by marketing multiple…
What to Do When Data Breaches Affect Your Institution’s Loan Marketing
On September 7, 2017, Equifax made public a security breach that potentially exposed personal, sensitive information of more than 143 million consumers in the US. Vericast has covered (in detail) how third-party vendor breaches affect the institution, but how has this breach impacted consumers, and specifically, how they interact with the financial brands they trust?