Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Report Restaurant
2024 Restaurant TrendWatch

Vericast’s 2024 Restaurant TrendWatch report provides insights on navigating the future of dining with precision and innovation.
The next level of marketing martech is here
Blog General
Data Duel: CDPs vs. CDMPs —Which Wields the Power to Activate on Insights?

The rental housing industry is a much different space today than it was even a few years ago. Moving away from the traditional, in-person process has presented challenges and opportunities for companies in the industry. Kathy Neumann, Chief Marketing Officer of Rent, explains to Business to Human how they are embracing basic marketing principles to drive success.
NXTDRIVE Victra Client Testimonial
Case Study Retail
NXTDRIVE™ Client Testimonial: Victra
When Victra™ wanted to make the most of its first-party data, it knew the NXTDRIVE customer marketing data platform was…
NXT Case Study AFW
Case Study Retail
NXTDRIVE™ Client Testimonial: American Furniture Warehouse
Discover why American Furniture Warehouse® chose NXTDRIVE as its go-to customer marketing data platform to help increase market share.
7 FAQs About NXTDRIVE
Blog Retail
You’ve Got The Data, We’ve Got The Solution

NXTDRIVE is Vericast’s latest innovation, revolutionizing the way businesses approach marketing. See how NXTDRIVE is helping marketers harness the power of their first-party data.
Kathy Neumann rent.com
Blog General
Embracing Digital Innovation in the Rental Housing Industry

The rental housing industry is a much different space today than it was even a few years ago. Moving away from the traditional, in-person process has presented challenges and opportunities for companies in the industry. Kathy Neumann, Chief Marketing Officer of Rent, explains to Business to Human how they are embracing basic marketing principles to drive success.
Kathy Neumann rent.com
Podcast General
Episode 26: Embracing Digital Innovation in the Rental Housing Industry

Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. Kathy Neumann, CMO of Rent.com speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry.
TrendWatch-Webcast
Video General
Keys to Effective Marketing in 2024

In 2024, marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.
Phil Rist, Propser Insights & Analytics, Headshot
Blog Retail
Unlocking First-Party Data Challenges

In Episode 24 of the Business to Human podcast, Prosper Insights & Analytics’ EVP of Strategy, Phil Rist, breaks down new research on the struggles that marketing executives face in harnessing the power of data and analytics.