Insights

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.

From the allure of personalized offers and the resurgence of coupon-driven purchases to a notable uptick in festive dining out, discover the key insights driving the 2023 holiday retail season.

Justin Bartek of Dog Haus talks about how to make the most out of the data he gets from a variety of sources.

If brands want to continue to compete for loyalty, they should make shopping, delivery, and payment experiences as easy as possible for their customers.

The increasing pressure to incorporate an omnichannel approach in your marketing strategy can feel like a race that’s difficult to keep up with. Taran Sodhi talks about how to you can compete.