Insights

Our 2024 Retail TrendWatch is stuffed with data and strategies — including recommendations from Vericast industry experts — to help you make the most of the busiest shopping months of the year. Here’s a sneak peek of what you’ll find inside!

Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer. Matthew Tilley, vice president of Growth Marketing at Vericast, dives into the dichotomy of consumer desires and provides advice for how marketers can effectively respond.

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.

From the allure of personalized offers and the resurgence of coupon-driven purchases to a notable uptick in festive dining out, discover the key insights driving the 2023 holiday retail season.

Justin Bartek of Dog Haus talks about how to make the most out of the data he gets from a variety of sources.