Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Headshot of Matthew Tilley, VP of Growth Marketing at Vericast
Unpacking the Contradictory Behavior of Today’s Consumer

Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer. Matthew Tilley, vice president of Growth Marketing at Vericast, dives into the dichotomy of consumer desires and provides advice for how marketers can effectively respond.

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Yes, Print Ads Are Still Relevant

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.

Stat: 47% of Gen Xers seek more opportunities to treat themselves or others
Splurge or Save? Unpacking the ‘Fun-flation’ Phenomenon in Today’s Consumer Market

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

2024 Vericast Marketing Outlook Report Cover
What’s in Store for 2024: New Vericast Report Presents 7 Pivotal Marketing Insights

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

TrendWatch Series CPG and Grocery TrendWatch cover image
The Tangible Touch of Savings: The Continued Power of Print and Digital Coupons

Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.

Adweek Webinar
Winning the Shopper Journey: From Choice to Checkout
In today’s fast-evolving consumer landscape, understanding and adapting to shopper behavior is crucial. Dive into this exclusive webinar for fresh…
8 Retail Shifts Shaping the Holidays
Returning to Traditional Warmth: Insights From the 2023 Retail TrendWatch Report

From the allure of personalized offers and the resurgence of coupon-driven purchases to a notable uptick in festive dining out, discover the key insights driving the 2023 holiday retail season.

Simplifying Data for Smarter Marketing

Justin Bartek of Dog Haus talks about how to make the most out of the data he gets from a variety of sources.

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Quietly Heroic Ways You Can Help Your Cash-Strapped Customers (and Your Brand)

If brands want to continue to compete for loyalty, they should make shopping, delivery, and payment experiences as easy as possible for their customers.