Blogs

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Woman prepares banking files for Fed rate change.
5 Things Bank and CU Marketers Should Consider Before Responding to Rate Cuts

With the U.S. Federal Reserve initiating interest rate cuts to address signs of a weakening economy, FIs have an opportunity to serve debt-strapped consumers.

woman shoeing financial concern
Using Personalization to Calm Consumers in Financial Uncertainty

Economic shifts are reshaping consumer priorities. While many feel cautious, this environment creates meaningful opportunities for financial institutions (FIs) to step in with personalized solutions to bring confidence and clarity.

Person at a bank counter
3 Pillars to Skyrocket Deposit Growth

Banks and credit unions both face tough competition and rising expectations. We’ve defined the three pillars needed to help grow your balance sheet with the infographic below.

Woman loading her debit card onto her phone.
Creating Your Card Strategy for 2026

Digital payment options continue to grow in popularity, but that doesn’t mean consumers are dumping their physical cards. These cards remain a uniquely convenient and valuable lifeline in everyday banking.

Woman looking over her banking paperwork while on the computer
Why “Revenge Saving” Is the New Financial Trend Banks and Credit Unions Can’t Ignore

In the wake of economic uncertainty, a new financial trend has emerged among American consumers: “revenge saving.” Learn what this means for FIs.

Card payment being used at checkout
4 Reasons Instant Issuance Is a Must for Your Institution

Instant card issuance has transitioned from being a unique competitive advantage to an essential service that all financial institutions must offer to stay relevant. Read on to learn how to stay competitive.

Webinar: Creditunions.com - Growing Your Loan Portfolio in An Uncertain Rate Environment
Webinar: Creditunions.com – Growing Your Loan Portfolio in An Uncertain Rate Environment

The demand for consumer lending is set to surge. Consumers, eager to secure financing, will increasingly turn to banks, credit unions, and other lending options. Now is the time for financial institutions to prepare their marketing strategies to capture these imminent lending opportunities with a variety of outreach strategies.

2025 Loan Playbook
2025 Loan Acquisition Playbook

The demand for consumer lending is set to surge. Consumers, eager to secure financing, will increasingly turn to banks, credit unions, and other lending options. Now is the time for financial institutions to prepare their marketing strategies to capture these imminent lending opportunities with a variety of outreach strategies.

Deposit Acquisition
Winning the Battle for Deposits: Proven Strategies for Sustainable Growth
Elevate Your Deposit Strategy In today’s unpredictable economy, attracting and retaining low-cost deposits is more challenging than ever. Rate-chasing may…