F&M Bank is taking a smarter approach to community outreach by tapping into Vericast’s Census Tract Marketing solution. With more precise data and clearer visibility into underserved neighborhoods, the bank can connect with the right households at the right time—making every CRA effort more intentional and more impactful. It’s a strategy that not only checks the compliance box but also helps the bank show up in communities in ways that feel authentic, meaningful and impactful.
In this video, Andrew Baker, Chief Strategy Officer at F&M Bank, shares how partnering with Vericast has helped the bank simplify CRA-related marketing and boost engagement where it matters most. His experience highlights how easy it can be to turn complex data into real‑world action, giving the bank a stronger presence in key neighborhoods and creating opportunities to build trust within the community.
